Client
Biorce
Year
04 / 2025 – Present
Role
Senior Motion Designer, Art Direction, Brand System
Tools
After Effects, Figma, Illustrator, Premiere Pro
Overview
Overview
As the Senior Motion Designer at Biorce, I lead the full visual storytelling of an AI-powered clinical trials company — building the motion system and brand identity from the ground up, and translating complex science into compelling narratives across SaaS product campaigns, product launches, and digital channels.
Motion Brand System
With no existing motion language to reference, I defined Biorce's visual identity in motion from scratch — establishing typography in movement, colour behaviour, transition logic, and animation principles that scale consistently across every format and channel. The result is a cohesive system that any future team member can extend without losing brand integrity.
AI in the Pipeline
AI was integrated into the workflow as a structural tool — not for generating final assets, but for building systems, rapid connections, and scaling creative output intelligently. This meant using AI to establish repeatable production frameworks, accelerate iteration cycles, and ensure the motion brand could be deployed consistently across multiple product touchpoints without losing quality or coherence.
Product & Growth
The focus of the work is product-first — creating video assets that live inside and around the product itself. From launch campaigns to growth-focused videos, every piece is built to communicate value clearly, move fast, and integrate directly into Biorce's product and marketing pipeline.
